Welcome

The right and left hemispheres of the brain are joined by a bundle of fibers called the corpus callosum that delivers messages from one side to the other. Each hemisphere controls the opposite side of the body. If a brain tumor is located on the right side of the brain, your left arm or leg may be weak or paralyzed.

Not all functions of the hemispheres are shared. In general, the left hemisphere controls speech, comprehension, arithmetic, and writing. The right hemisphere controls creativity, spatial ability, artistic, and musical skills. The left hemisphere is dominant in hand use and language in about 92% of people. They are usually artists, musicians, writers or crazy people. Or some combination.

About

Along the way, I’ve had numerous opportunities to be involved in client success stories. And, honestly, that’s what advertising creative is all about, – putting the ‘really clever concept’ inside the ‘really on target strategy.’ Creative for creative sake is fun, but it’s only good for a laugh. Not sales.

As some quick examples, here are a few successful new product launches in which I’ve played an integral part –

•The first successful fast food breakfast – Hardee’s made from scratch buttermilk biscuits

•One of the first grocery loyalty card systems –BI-LO Bonus Card and Bonus Points.